Author(s): WIEDEMANN JULIUS

Art and Design

This title includes shining examples of branding graphics. In this follow-up to our immensely successful first volume, you'll find over 2000 logos as well as special case study features on brand identities such as MTV, CCTV, and the Metropolitan Museum's Berlin branch. Top design and branding offices featured include Meta Design, Saffron Consultants, Research Studios, Stefan Sagmeister, Studio Dumbar, and Zion Graphics. With a foreword by Meta Design's chief design officer Uli Mayer-Johanssen and introduction is by branding guru Wally Olins, this collection brings an insider's prospective to the art of designing successful logos.